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Product Owner, Customer Master Data

Quick Facts

Ann Arbor, Michigan, St. Louis, Missouri, Jersey City, New Jersey ID# 2017-12389 Regular Full-Time Senior Manager


The Product Owner is a Senior Manager level position responsible for maximizing the value of TD Ameritrade’s next generation Client and Household identification capabilities.  See yourself working as part of an agile team, representing the interests of teams such as Marketing, eCommerce, Analytics, Compliance and others.  You will define the characteristics of the product, own and prioritize the product backlog and identify key incremental deliverables we can roll out to help drive the client experience as well as our understanding of our clients, their relationships, and their engagement with our offerings. The Product Owner defines, communicates and promotes the Client/Household vision to all stakeholders, and acts as the final arbiter  between stakeholders.  The Product Owner is the single decision maker regarding product scope changes (i.e. the product backlog) and changing priorities.  Additionally, the role of the Product Owner will:

  • Connect with senior leaders across many lines of business to understand their Client/Householding needs which are critical to advancing TD Ameritrade’s position in the marketplace
  • Work closely with a team of technical experts on master data management and data enrichment, providing the understanding and daily guidance needed to turn the business vision into reality
  • Consider the clients’ current and future needs and what will enable TD Ameritrade to delight them with a client experience second to none
  • Dig into capabilities such as Regulatory Reporting, Personalization, Campaign Management, Branch Sales and others to identify how better Client and Household data can support their success


Product Vision

  • Translate product vision into an evolving product roadmap
  • Impart an understanding of the product strategy to the agile team
  • Break roadmap down into groomed backlog of valuable features
  • Clearly express features through Product Backlog items;
  • Prioritize the roadmap and features to best achieve goals and missions;
  • Optimize the value of the work the Delivery Team performs;
  • Ensure that the Roadmap and Product Backlog are visible, transparent, and clear to all, and shows what the  Delivery Team will work on next; and,
  • Ensure the Delivery Team understands items in the Product Backlog to the level needed

Day-to-day Coordination

  • Participate in daily stand up meetings
  • Organize and lead collaborative backlog item writing/grooming sessions
  • Prioritize backlog based on business goals and value
  • Contribute to team working sessions
  • Provide the business context to technical work
  • Provide details to help define and test the solution for backlog items
  • Communicate with and involve other stakeholders as needed

Relationship Management

  • Work across the enterprise with various stakeholders to understand their needs
  • Clearly communicate roadmap, timelines, impact
  • Effectively set and manage expectations of value realization
  • Work with business partners to prepare for feature rollout and change management
  • Align with other product owners on intersecting capabilities and dependencies
  • Coordinate SME input on features
  • Provide regular progress updates
  • Escalate issues as needed
  • Provide executive updates


  • 4 year college required; Business/Information Systems degree preferred
  • Graduate degree preferred
  • 3+ years related experience preferred
  • 8 years total experience preferred
  • Solid Understanding of the Business
  • Excellent Communication Skills
  • Objectivity
  • Creativity
  • Diplomacy
  • Team Player
  • Decisive
  • Collaborative
  • Well Respected in Their Subject Area
  • Arbitration / Negotiation
  • Knowledge / Expertise in agile development is a plus
  • Experience with Salesforce, Informatica, MDM/CRM strongly preferred
  • Military experience may be substituted in lieu of education and/or experience


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About TD Ameritrade.

A leader in brokerage and investment services for over 35 years, TD Ameritrade offers a full spectrum of powerful solutions and innovative tools for trading and investing. We're constantly expanding our knowledge and bolstering our capabilities, from a leading active trader program to intuitive long-term investment solutions and a national branch system. Combined with some of the industry's brightest minds, there's no limit to how big our accomplishments can be.

From first-time investors to sophisticated traders, TD Ameritrade is focused on helping individuals seek out their financial goals. And you're the ambassador to all that we do. Beginning with our trading platform and proprietary technology to our resolve to outperform, you'll maintain the high level of quality and integrity we're known for, each and every day. With the right opportunity, there's no limit to what you can accomplish.

As a leading employer in financial services, we believe in building strong relationships, achieving quality results and working with integrity. It's at the heart of everything we do. That's why we provide you with comprehensive training, benefits and programs that inspire you to achieve more every day. Apply to a TD Ameritrade job today and help our clients pursue their dreams, while you fulfill yours.

Applicants must be eligible to work in the U.S. Immigration sponsorship is typically not available for this position.

TD Ameritrade participates in the E-Verify program. For additional information on this program please click here. TD Ameritrade is an Equal Opportunity Employer. We value diversity and offer a quality workplace. TD Ameritrade, Inc. member FINRA/SIPC/NFA is a subsidiary of TD Ameritrade Holding Corporation (NASDAQ:AMTD). TD Ameritrade is a trademark jointly owned by TD Ameritrade IP Company and the Toronto-Dominion Bank.

© 2014 TD Ameritrade IP Company, Inc. All rights reserved. Used with permission.

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All about growth.

By virtue of what we do, our world is filled with numbers. Here are just a few that we believe best describe TD Ameritrade at its finest.

  • 5,900 Full-time

    Graphic 2 people
  • 100+Branches
    in 34 States

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  • 96,000 Hours Volunteered to
    Community Programs

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