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Director, TDA Network

Quick Facts

Chicago, Illinois ID# 2019-22617 Regular Full-Time Director


An informed investor is a confident investor. Especially when equipped with real-time market insights, strategy tips, and platform tools - straight from industry pros. Cue the TD Ameritrade Network. This programming from our media affiliate doesn't just bring you the news, but interprets it. So you think about how you might apply what's going on in the markets to your strategies - and have more confidence to strike when the time is right. Check out the TDAmeritrade Network site for live streaming, video on demand, and more. You can also watch live broadcasts via the thinkorswim platform, Mobile Trader app, Twitter and YouTube.

The Director of TD Ameritrade Network (TDAN), directs the implementation of strategies, operations and policies for the TD Ameritrade Media Company. This role is focused on defining and overseeing the strategy for TD Ameritrade Network.

This role will research and formulate short and long term plans and strategies designed to provide maximum growth for the Media Company. This role acts as the leader to develop and implement goals, policies and strategic objectives, identifies opportunities to enhance engagement (viewers, prospects and clients), researches OTT innovations trends that influence media growth and research external and internal distribution opportunities.

This leader plays a key role in implementing and managing various aspects of the TD Ameritrade Media Company; content, daily production, control room and talent management, global programming development, distribution, viewer experience technology, content strategy and social outreach. This individual provides thought leadership and communicates and substantiates the business value through development, deployment and management of Network programming and content while providing visibility and validation that deliver on the expectations of the strategic business goals.  This role is tasked with creating a vision for TD Ameritrade Media Company and ensuring the execution of that vision.

This individual will work with all principals in the Trader Group to synthesize ideas, thoughts, metrics, and analytics into succinct and executable strategic plans designed to grow and optimize our viewer/client across a wide range distribution channels. This candidate will be a confident, exceptional communicator who has high level experience in critical thinking and is capable of collaborating within a matrix organization to achieve buy in for initiatives and drive efficient and expeditious implementation.  


  • Make decisions for the strategic direction of TD Ameritrade Network; includes content and show development, distribution and digital footprint; and ensure the execution of this strategy.
  • Liaise with Trader group leadership team to ensure alignment with business goals and objectives.
  • Establish weekly, monthly, quarterly and annual viewer engagement goals and objectives for the Network; lead the implementation of measuring and achieving goals.
  • Lead the growth of the network’s key success metrics; viewership and engagement.
  • Ensure that the content (written, video, social etc.) developed by TDAN are both compatible with the media company’s goals but also those of the current viewer (educational, retail and trader) base with the a focus on the future needs of the viewer base and potential viewers as OTT trends evolve and viewer/client segments grow.
  • Coordinate with supporting business functions to ensure alignment; Legal (internal and external counsel), Compliance, Supervision, Public Relations and Marketing in their ongoing support of TDAN strategy (initiatives and planning activities, including annual business planning, goal setting and forecasting, initiative prioritization and performance tracking.
  • Listen to the end customer (internal and external) to develop both relationship and cooperative building of product and offering
  • Ensure the build out of core platforms (TDAN infrastructure, asset management system) back-end applications (meta data) and websites to support TD Ameritrade Media Company
  • Continuously look to advance technology offering, assessing external competitors as well as the innovation landscape on an ongoing basis to continuously improve the TDAN offering.
  • Oversee assessment of performance and project delivery of OTT application & website
  • Ensure the build out of APIs (i.e., RSS, scheduler) to support internal and external distribution opportunities; including but not limited to; TD Ameritrade BD sites (i.e.,, Asia) Yahoo Finance, Alexa.
  • Oversee project delivery of new studio locations over time (i.e., Chicago , Jersey City).
  • Define the strategy and ensure execution for distributing digital content produced by the TD Ameritrade Network across internal and external distribution channels.
  • Identify and develop external organizations to strengthen relationships and establish partnerships to enhance TDANs position domestically and internationally.
  • Identify audience reach through each distribution opportunities and provide the appropriate content to meet the audience need (i.e.,market commentary, news, education).
  • Management of TD Ameritrade Media Company organization, includes and not limited to; talent, control room production staff, content production, producers, engineering, graphics,
  • Seek to continuously improve communication and education of associates and business partners of TD Ameritrade Network in order to foster understanding of the value proposition, capability and drive growth in conjunction with the goals of the greater organization.
  • Cultivate and maintain strong relationships internally and in the external business community by role modeling the cultures and values of our organization.


  • 4 year college degree in business management, marketing, commuinications, or other related degree area.
  • 10 years of related experience.
  • Digital content or marketing experience desirable.
  • Demonstrated experience managing projects/programs that are multi-year, cross team, or complex in nature.
  • Proven track record of vision, execution, and delivery.
  • Ability to drive projects/programs to success.
  • Strong influencing and negotiation skills.
  • Advanced problem solving, analytical and critical thinking skills.
  • Capable of handling multiple, complex tasks simultaneously and address issues and needs with sense of urgency when needed.
  • Excellent communication, listening and team building skills.
  • Demonstrated People skills including the ability to motivate, inspire and lead subordinates, and work together
  • Ability to interface/communicate with all levels of the TD Ameritrade organization, lead and participate effectively in the cross-functional environment.
  • Superior leadership, relationship building & mentoring skills with the ability and desire to drive change and issue resolution.
  • Must have the ability to direct activities of associates from multiple departments in a matrixed organization.
  • Experience working with third party consulting firms, vendors, and contractors.
  • Must possess diverse knowledge of broad financial markets, product offerings including but not limited to Securities, Options, Futures and Forex.
  • Ability to design and oversee implementation of strategy to foster operational procedures to enhance capabilities across product offerings.
  • Able to develop, coordinate and execute a financial, operational and strategic analysis of current and proposed business initiatives.
  • Client-facing experience; identifying innovative technologies, solution execution.
  • Ability to assess and evaluate opportunity, advanced problem solving, analytical and critical thinking skills.
  • Proven track record of vision, execution, and delivery, ability to drive projects/programs to success.
  • Collaborative leader, empathetic listener always looking to enhance leadership skills.
  • Values diversity and is able to work co-operatively with people from many backgrounds, interests and attitudes.
  • Military education or experience may be considered in lieu of civilian requirements listed.

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About TD Ameritrade.

A leader in brokerage and investment services for over 35 years, TD Ameritrade offers a full spectrum of powerful solutions and innovative tools for trading and investing. We're constantly expanding our knowledge and bolstering our capabilities, from a leading active trader program to intuitive long-term investment solutions and a national branch system. Combined with some of the industry's brightest minds, there's no limit to how big our accomplishments can be.

From first-time investors to sophisticated traders, TD Ameritrade is focused on helping individuals seek out their financial goals. And you're the ambassador to all that we do. Beginning with our trading platform and proprietary technology to our resolve to outperform, you'll maintain the high level of quality and integrity we're known for, each and every day. With the right opportunity, there's no limit to what you can accomplish.

As a leading employer in financial services, we believe in building strong relationships, achieving quality results and working with integrity. It's at the heart of everything we do. That's why we provide you with comprehensive training, benefits and programs that inspire you to achieve more every day. Apply to a TD Ameritrade job today and help our clients pursue their dreams, while you fulfill yours.

Applicants must be eligible to work in the U.S. Immigration sponsorship is typically not available for this position.

TD Ameritrade participates in the E-Verify program. For additional information on this program please click here. TD Ameritrade is an Equal Opportunity Employer. We value diversity and offer a quality workplace. TD Ameritrade, Inc. member FINRA/SIPC/NFA is a subsidiary of TD Ameritrade Holding Corporation (NASDAQ:AMTD). TD Ameritrade is a trademark jointly owned by TD Ameritrade IP Company and the Toronto-Dominion Bank.

© 2019 TD Ameritrade IP Company, Inc.

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