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Online Content Strategy Senior Specialist

Quick Facts

Jersey City, New Jersey ID# 2017-13210 Regular Full-Time Second Level Professional


Reporting to the Manager of Online Content Strategy, the Senior Specialist, Online Content Strategy is responsible for creating content strategy deliverables (content audits, gap analyses, taxonomies, metadata frameworks, content plans, etc.) across the project life cycle from concept through implementation.


The Senior Specialist may be asked to perform copywriting duties and produce copy decks in addition to content strategy deliverables depending on project and resource needs.


This role is also responsible for maintaining secure site search functionality, including optimizing search performance and ensuring that search documentation remains up-to-date and accurate.


Finally, the Senior Specialist will also follow and, where appropriate, contribute to the content guidelines and pattern rules set by the Manager of Online Content Strategy, ensuring that all content proposals and solutions adhere to established standards.


  • Create and maintain all project-related content documentation (content inventories/audits, content maps, content plans, content matrices) for business and technology teams
  • Represent content strategy requirements on cross-functional project teams supporting current initiatives; collaborate with business stakeholders, business analysts, copywriters, UX, visual designers and developers to ensure content can be developed to meet TD Ameritrade’s business needs in a timely and consistent way
  • Ensure that all project content requirements adhere to previously defined rules, frameworks, and standards for the creation, curation, publication and governance of original, licensed, and user-generated content
  • Take initiative in facilitating problem-solving conversations regarding content issues with diverse stakeholders
  • Ensure content can be built within CMS and to CMS specifications
  • Work with Specialists, Online Content Management and developers to ensure content is built correctly for individual projects
  • Create copy decks according to established guidelines and standards
  • Manage copy through business, compliance and legal review through to final approval
  • Create and maintain search documentation (search process documentation, search feeds) for business and technology teams
  • Produce and maintain search metadata for new and existing pages based on best SEO practices
  • Possibly oversee search support efforts contributed by Specialists
  • Bring any suggested additions or revisions to existing content strategy principles that surface during project work to Manager, Online Content Strategy for discussion and potential inclusion in documentation/guideline updates
  • Support the Manager, Online Content Strategy and the Sr. Manager, Online Content in the creation of content and search roadmaps


  • 4 year college degree in English, Marketing, Journalism, Computer Science or other related degree area.
  • 3-5 years of related work experience.
  • Editing and copywriting skills, including the ability to adopt different writing styles and voices
  • Knowledge of Web, mobile, and social usability and user experience principles
  • Thorough understanding of SEO and accessibility issues and concerns
  • Close familiarity with the technologies and techniques used in interactive environments
  • Creative ability to enhance static copy with visual and interactive content
  • Expert level attention to detail and deadline-oriented
  • Experience and comfort with content management systems
  • Ability to interface/communicate with all levels of the TD Ameritrade organization as well as outside vendors; excellent team work and people skills
  • Experience working on agile development teams
  • Energy for fast-paced, multi-tasking environment
  • Understanding of the financial services industry and financial products preferred
  • Military education or experience may be considered in lieu of civilian requirements listed

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About TD Ameritrade.

A leader in brokerage and investment services for over 35 years, TD Ameritrade offers a full spectrum of powerful solutions and innovative tools for trading and investing. We're constantly expanding our knowledge and bolstering our capabilities, from a leading active trader program to intuitive long-term investment solutions and a national branch system. Combined with some of the industry's brightest minds, there's no limit to how big our accomplishments can be.

From first-time investors to sophisticated traders, TD Ameritrade is focused on helping individuals seek out their financial goals. And you're the ambassador to all that we do. Beginning with our trading platform and proprietary technology to our resolve to outperform, you'll maintain the high level of quality and integrity we're known for, each and every day. With the right opportunity, there's no limit to what you can accomplish.

As a leading employer in financial services, we believe in building strong relationships, achieving quality results and working with integrity. It's at the heart of everything we do. That's why we provide you with comprehensive training, benefits and programs that inspire you to achieve more every day. Apply to a TD Ameritrade job today and help our clients pursue their dreams, while you fulfill yours.

Applicants must be eligible to work in the U.S. Immigration sponsorship is typically not available for this position.

TD Ameritrade participates in the E-Verify program. For additional information on this program please click here. TD Ameritrade is an Equal Opportunity Employer. We value diversity and offer a quality workplace. TD Ameritrade, Inc. member FINRA/SIPC/NFA is a subsidiary of TD Ameritrade Holding Corporation (NASDAQ:AMTD). TD Ameritrade is a trademark jointly owned by TD Ameritrade IP Company and the Toronto-Dominion Bank.

© 2014 TD Ameritrade IP Company, Inc. All rights reserved. Used with permission.

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