To transform lives and investing for the better. That’s not a catchphrase. It’s our essence. It’s a rallying cry for everything we do, everything we say, and everything we embody. It’s why we’re always innovating new financial technologies, and it’s the promise we make each day to positively impact our clients, our employees, our communities, and our shareholders. This purpose gives us a clear sense of responsibility. As a leadership brand we use our assets, our scale, and our people for the greater good. Above all, we’re in the transformation business.
“Our purpose at TD Ameritrade is to transform lives and investing for the better. It states to the world in no uncertain terms that the access we provide to the capital markets gives millions of people a shot at financial stability. That’s hope. The talented people who work at TD Ameritrade are the ones who bring our purpose to life. As a member of our team, you will be part of a higher calling to make a difference.”
Tim Hockey, President & CEO
This is at the core of everything we do. We each have a voice. We each have an important role to play. And we each bring our full selves to work every day.
Everything we do for our clients starts and ends with them. We make sure they get what they need and strive to go a step beyond to create the best possible experience.
Trust and Integrity
Honesty and transparency are crucial to our success. We pride ourselves on being trustworthy and accountable for our actions.
Openness and Collaboration
Our success depends on us working together. By sharing with each other and setting clear expectations we build a genuinely collaborative team.
We apply new ideas, methods, and tools to uncover and seize opportunities to develop financial tech that helps shape the industry. That focus creates lasting value for our organization, and for those we serve.
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